Otantus Hotel Boutique - Branding & Interior Design

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OTANTUS HOTEL

Market and trends audit
Ecosystem of experiences
Naming and narrative for the brand
Corporate identity
Look & feel interiorism
Signage and graphics in the space
Look & feel web

Period of work ______ 2021-2022

BRAND MANIFEST

“Dentro de ti hay una planta de sal, tan vulnerable como invencible.
Resiste los temporales atlánticos y echa raíces en la arena.
Convierte lo adverso en oportunidad.
Evoluciona a diario.
Dentro de ti está creciendo una planta de sal.
Protégela con muros de amabilidad.
Ayúdala a crecer con lo esencial.
Permítete que florezca.”

A boutique hotel where you can rejuvenate your body, mind, and soul through salt. This is "Otantus," the new hotel project by Wanna. Located in the beautiful fishing village of Muros, Otantus opens its doors with 9 suites, panoramic views of the estuary, and a dual mission. It aims to provide an exquisite experience of well-being, relaxation, and disconnection that ensures every guest leaves the hotel feeling better than when they arrived. Additionally, the hotel aims to highlight the salt-making tradition of the locality through a salt interpretation center open to the public.

After analyzing the competition and studying the trends and shifts in the industry, they positioned the hotel uniquely in the market and developed a distinctive value proposition. This gave rise to the "salt reboot hotel that always leaves you better.”

What did the client WANNA do?

In the beautiful and tourist Villa de Muros (Coruña, Galicia) there was no boutique hotel. That's why Johanna and Domi always dreamed of “riding” one. They spent 10 years looking for a panoramic piece of land with views of the estuary and when they found it they put the dream in our hands: “We want you to close your eyes and create the boutique hotel you never created”.

They only had one requirement: that our proposal revolved around salt.

We WANNA reset the local hotel sector

We then developed the conceptual work with the goal of presenting salt from an unusual perspective. We drew inspiration from halophyte plants that thrive in contact with saltwater or in extremely saline environments. We built the hotel's narrative and name around the Otanthus Maritimus, a halophyte found in numerous micro-reserves around Muros, which exhibits surprising strength despite its apparent vulnerability.”

We WANNA create a meaningful brand

For the branding, the studio chose a typography reminiscent of traditional Galician-style fonts, characterized by openness and roundness, with sinuous curves evoking the marine world to which the hotel is strongly connected. The chosen colors evoke calmness and introspection, corresponding to the shades of the Otanthus Maritimus: gray and green. The visual universe is completed with botanical-style illustrations treated as stamps, applied in the graphics throughout the space and in the signage of the hotel's rooms and common areas.

We WANNA design a sanctuary to reset

Regarding the interior design's Look & Feel, Wanna worked with the premise that guests should feel profound relief upon entering the hotel. Therefore, they proposed an intimate and natural design with a nest-like effect that invites a contemplative attitude. Among therecommendations in their proposal, they emphasized the use of monochromatic colors that connect with nature and define each zone. The studio emphasized enhancing natural light through panoramic windows in the suites, complemented by almost scenographic lighting. They also advocated for the simplicity of the furniture and showcased local craftsmanship through a carefully curated selection of decorative pieces.

Lastly, the studio developed an entire ecosystem of brand experiences, including a photographic route through halophyte plant reserves, botanical illustration workshops, and a sleep kit to elevate guests' rest to another level. "Our goal is to assist our clients in providing services and activities consistent with the hotel's concept that generate business and conversation and, of course, enrich the stay, ensuring harmony, memorability, and tranquility,"

Learn more about this project

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WANNA Studio specializes in the creation of brand stories and their application in a cross-cutting way, from branding to the design of spaces. The studio has offices in Madrid, Valencia and Dénia (Alicante) and since its founding in 2016 it has won national and international recognitions, such as the Hospitality Design Awards, the Platinum A' Design Award or the LAUS.

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